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BEER GOGGLES LABEL DESIGN
Purdy Brewing, a small but mighty mom-and-pop beer business, seeks a label design for their newest brew, Beer Goggles. This blonde ale's witty name comes from its secret aphrodisiac ingredient: California chili peppers. The client requests a colorful label design that reflects the playful, flirty nature of the brew, emphasizing its unique flavor profile.
Service
Beer Label Design / Illustration
Client
Purdy Brewing
Year
2021
The final label design utilizes bold colors in a pop art style to exude an air of playful lust. Symbols of California chili peppers are featured throughout the design to pay homage to the brew's secret ingredient.
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