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BEER GOGGLES LABEL DESIGN

OBJECTIVE

SERVICE

CLIENT

YEAR

Purdy Brewing, a small but mighty mom-and-pop beer business, seeks a label design for their newest brew, Beer Goggles. This blonde ale's witty name comes from its secret aphrodisiac ingredient: California chili peppers. The client requests a colorful label design that reflects the playful, flirty nature of the brew, emphasizing its unique flavor profile.  

Label/Packaging Design

Purdy Brewing

2022

beer goggles mockup.png

Illustrating The Label

The final label design utilizes bold colors in a pop art style to exude an air of playful lust. Symbols of California chili peppers are featured throughout the design to pay homage to the brew's secret ingredient. 

Beer Goggles.png

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