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CODY RIGSBY'S FEE IS GOING UP
OBJECTIVE
SERVICE
CLIENT
YEAR
Ahead of the release of his personal memoir, "XOXO Cody", Peloton instructor Cody Rigsby spoke with StyleCaster for a self-love and growth-focused cover story. The client sought to highlight a lesser known side of Cody, who is most often depicted as the "boy next door" cheery workout instructor. The resulting imagery embraces Cody's strength and star power from a new perspective through elevated editorial imagery that boasts edgy styling, dramatic lighting, and vivid color.
Creative Direction / Graphic Design / Image Retouching
StyleCaster
2023
PHOTOGRAPHY: George Chinsee
Behind the Scenes of Cody Rigsby's Cover Shoot
StyleCaster wanted this cover shoot to serve as a unique depiction of Cody Rigsby by way of edgy editorial imagery. To achieve the desired mood, I created photo & styling mood boards for our photographer, stylist, and groomer to work from on the day of the shoot. During the shoot, I collaborated with the photographer to create the lighting set up and provided visual direction throughout the day to both the photographer and Cody. I performed all photo retouching and color correction post-shoot, designed the still & animated digital covers for social media, and created thumbnail designs for the video team.
Digital Cover Design
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