EducationUSA Canada is a branch of the U.S. Department of State, a non-profit government-run organization, serving as an informational resource for Canadian students looking to pursue higher education in the United States.
The company's website was in need of a complete visual overhaul. The goal of this project was to redesign EducationUSA Canada's website to improve the user
experience and increase channel traffic through a more welcoming, intuitive interface.
Taking the client's goal of improving user experience into consideration, the updated design incorporates dynamic imagery and illustrations into a simple layout that allows for effortless navigation through the website.
Tools such as the red navigation buttons titled "Students", "Canadian Educators", and "U.S. Admissions Officers" on the opening banner guide the various target audiences to resources that are relevant to their respective demographic.