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SOCIAL MEDIA DESIGN

Advice Column Social Design

For StyleCaster's first ever advice column, Ask A Witch, I worked closely with our astrology editor to devise original visuals from concept to production. I provided mood boards and on-set creative direction for the original imagery, edited all of the imagery in post-production, and created engaging weekly social graphics for the column to entice our social media audience to read and participate in the advice column.

 

The column has been met with love on social media, with outbound click rates at an 80% increase from our typical instagram post, plus impressive engagement via comments and shares. The success of the column on social media has resulted in an overwhelming influx of submissions to the column, as well as our advice column articles reaching top weekly performance status onsite. 

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Astrology Illustrations

As a trusted resource for all things astrology, StyleCaster emphasizes engaging astrological content on their socials. In order to stand out in the astrology space, I create original illustration work to post on our social media channels, including a hand-illustrated tarot card deck, zodiac sign illustrations, and astrology infographics. 

 

The use of original illustrations has proven to be successful, with an average 233% increase in social engagement as compared to our typical instagram post, including increased likes, comments, and shares. 

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Mental Health Survey Graphic

For StyleCaster's Take Action Issue, focused on mental health in the age of social media, the brand performed a reader survey in collaboration with Mental and The Mental Health Coalition to analyze people's behaviors relating to social media and mental health. StyleCaster sought simple, easily understandable graphics to share the results of the survey with their online community. I designed an infographic carousel utilizing the color scheme for the Take Action Issue to share the results of the survey in a simple, elevated, yet playful format. 

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Celebrity Covers

Whenever StyleCaster releases a new exclusive celebrity interview, I am tasked with creative directing the original photography, editing imagery, and designing digital cover designs for our social media channels. The below digital covers are examples of my animated and still celebrity cover work, which has garnered engagement reaching up to 45k likes on a single post. 

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Editorial Graphics

Advertising editorial content on social media requires creativity, as it must be both visually enticing and encourage social media users to read the story on StyleCaster's site. I create weekly editorial graphics for our most unique stories, ranging from fashion trend analyses to astrological guides to the juiciest hot takes straight from our editors. 

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Explore more of my social design work on StyleCaster's instagram.

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